"Homeowners – especially women – have told us they are looking for alternatives to traditional roof colors"
TOLEDO, Ohio--(BUSINESS WIRE)--Owens Corning today announced Sand Dune as the 2018 SHINGLE COLOR OF THE
YEAR. HGTV “Good Bones” home renovation experts Karen E Laine and Mina
Starsiak – renowned for their use of color as a design element – helped
unveil the selection and shared their perspectives on the power of color
to inspire home exteriors.
Sand Dune was chosen for its versatile medley of hues embedded in the
color, and for how it complements a broad range of exteriors to create a
sense of relaxed, natural grandeur.
“Combining elements of bisque beige and light sky blue with hues of
driftwood, charcoal and shale creates a canvas of elegance that enhances
today’s exterior colors and styles,” said Sue Burkett, Owens Corning
Roofing Strategic Marketing Manager.
Owens Corning launched the annual roofing color initiative to highlight
the roof as a design element that expresses a homeowner’s personal style
and contributes to curb appeal.
The versatile shingle color has been endorsed by remodeling experts.
Home renovator Starsiak shared her perspective on the appeal of Sand
“It’s no secret that we love using color in and on our homes,” Starsiak
said. “We’ve used Owens Corning® shingles in the color Sand Dune on our
home office and think the fun and bright color is complementary to
Complementing the announcement of Sand Dune as the 2018 SHINGLE COLOR OF
THE YEAR, the Owens Corning website offers free, online design tools and
visualization resources to help consumers color coordinate their home’s
roof and exterior. Resources include a “Design
and Inspire” section featuring several style boards, including three
new boards created in collaboration with Good Bones’ stars Laine and
Starsiak. The newly enhanced Design
EyeQ® Roof Visualization Experience is a free tool that
allows homeowners to upload a photo of their home and experiment with
different color pairings. The mobile-friendly site also includes a
series of pre-rendered home images with multiple shingle colors and
“Homeowners – especially women – have told us they are looking for
alternatives to traditional roof colors,” said Burkett. “The online
style boards and interactive tools available on our website make it easy
for homeowners to express their personal style using the TruDefinition®
Duration® Designer shingle in Sand Dune, or one of the many other
shingle colors available through Owens Corning.
Beyond aesthetic appeal, as part of the Duration® shingle series, Sand
Dune incorporates the advanced technology and performance of patented
Part of the TruDefinition® Duration® Designer Colors collection, Sand
Dune becomes the second shingle designated as the Owens Corning SHINGLE
COLOR OF THE YEAR. The 2017 color was Sedona Canyon.
About Owens Corning
Owens Corning (NYSE: OC) develops, manufactures, and markets insulation,
roofing, and fiberglass composites. Global in scope and human in scale,
the company’s market-leading businesses use their deep expertise in
materials, manufacturing, and building science to develop products and
systems that save energy and improve comfort in commercial and
residential buildings. Through its glass reinforcements business, the
company makes thousands of products lighter, stronger, and more durable.
Ultimately, Owens Corning people and products make the world a better
place. Based in Toledo, Ohio, Owens Corning posted 2016 sales of $5.7
billion and employs about 17,000 people in 33 countries. It has been a
Fortune 500® company for 63 consecutive years. For more information,
please visit www.owenscorning.com.