TOLEDO, Ohio--(BUSINESS WIRE)--Owens Corning (NYSE: OC) introduces Black Sable as the 2019 Shingle
Color of the Year. As the newest addition to the Owens Corning
TruDefinition® Duration® Designer Colors
Collection series, Black Sable was inspired by color trends as well as
feedback from homeowners, contractors and builders.
“Black Sable provides a modern take on a classic color, making a
sophisticated and timeless statement,” said Sue Burkett, Owens Corning
Roofing Strategic Marketing Manager. “You could say this shingle is the
‘little black dress’ for the roof because it will never go out of style.”
As a twist to conventional monochromatic black palettes, Black Sable is
a dark and intensely rich blend that uses classic black granules mixed
with gray, umber and sable tones. The result is a dramatic yet grounded
color complementing any number of architectural styles and exterior
color palettes. “This is a new go-to color in roofing,” said Burkett.
“Many people have asked, ‘Is the shingle black or brown?’ and my answer
is ‘both.’ Black Sable addresses a specific color gap we found in the
market.”
The Shingle Color of the Year initiative highlights the roof as a design
element expressing a homeowner’s personal style and enhancing a home’s
curb appeal. “Research has shown that homeowners, especially women,
embrace color and want guidance on how to use it on their homes’
exteriors,” Burkett said.
Each year, Owens Corning introduces new online exterior style boards and
other design and visualization resources to help. Three new style boards
featuring Black Sable are supporting the product launch. These “design
and inspire” tools are particularly popular with women. In 2018,
Owens Corning earned the 2018 Women’s
Choice Award
® as America’s most recommended roofing
products.
HGTV’s “Good Bones” home renovation and design experts Karen E. Laine
and Mina Starsiak – renowned for their use of color as an exterior
design element – announced the launch of Black Sable in a Facebook video.
Laine and Starsiak have helped Owens Corning spread the message about
color and curb appeal since the company announced its inaugural Shingle
Color of the Year in 2017.
Black Sable becomes the third Owens Corning® Shingle Color of
the Year following Sand Dune in 2018 and Sedona Canyon in 2017. It will
be available nationally in January 2019. More information can be found
at www.shinglecoloroftheyear.com.
About Owens Corning
Owens Corning (NYSE: OC) develops, manufactures and markets insulation,
roofing and fiberglass composites. Global in scope and human in scale,
the company’s market-leading businesses use their deep expertise in
materials, manufacturing and building science to develop products and
systems that save energy and improve comfort in commercial and
residential buildings. Through its glass reinforcements business, the
company makes thousands of products lighter, stronger and more durable.
Ultimately, Owens Corning people and products make the world a better
place. Based in Toledo, Ohio, Owens Corning posted 2017 sales of $6.4
billion and employs 19,000 people in 37 countries. It has been a Fortune
500® company for 64 consecutive years. For more information,
please visit www.owenscorning.com.
© 2018 Owens Corning. All Rights Reserved.
